Removement

Removement is a climate-tech startup that helps companies with cost-efficient net zero strategies using carbon removal and other certified projects. As they wanted to take the next step and establish themselves in a growing market, we were tasked to create a new identity and a launch campaign. 

Since the company is new, the market is unevolved and the business model is complex – we decided to communicate the absolute core, in a stupid simple way.

When looking at what they actually offer – transparency, comfort and carbon removal from the atmosphere, we imagined their solution as a huge, transparent and inflatable armchair. This thought and some AI-generated pictures later, we suddenly had our campaign.

Adding to the playful launch campaign, we launched a new graphic expression, logo, and website. Throughout trying to nail the sweet spot between playfully and tech. All based on the idea that a B2B company still has to evoke emotions in people. And that a complex idea, does not necessarily require complex communication.